Official site

About Laurence Hooper

I am a Web executive, consultant and entrepreneur based in Northern Virginia. If you're looking for information about me, this simple Web site is a good place to start.
 
I have been working on the Web since early 1996. Most recently I founded Loladex, which helps people find local businesses that have been recommended by their friends.  Loladex got some nice attention when it launched in March 2008.  It's currently offline while I retool it.
 
I'm also working on a related idea called RoundHere, but that's still a secret.
 
I came to Virginia in late 1999 to work for America Online, where I mostly did product strategy for AOL's local, travel and search groups. When I left in early 2007, I was running the company's Local Search and Yellow Pages products.
 
Before AOL I worked in New York City for CondeNet, the Web arm of magazine giant Conde Nast Publications. I served as editor of Epicurious Travel; as executive editor for all CondeNet sites; and as general manager of Concierge.com.
 
My background is in journalism. I was a technology reporter for The Wall Street Journal in both New York and London, and I have written for magazines including Rolling Stone and Premiere. I was features editor of Worth magazine, and business editor of Philadelphia magazine.
 
A few biographical facts:
  • I was born and raised in Ireland.
  • I'm an alumnus of Princeton University.
  • I became an American citizen on July 4, 2002.
  • I am married with four kids.
Oh, and I've loved the Web since it started. How can people stand to work anywhere else? To quote the Bard:
They're advertising in the skies
For people like us
Alright, so that was Bono. And he wasn't talking about the Web. But still.
 
A recent version of my resume is below.
 

Attachments (1)

On social networks

 
I've joined many social sites, but I'm most active on these two:
 
View Laurence Hooper's profile on LinkedIn
Public — connect with me professionally
 
View Laurence Hooper's profile on Facebook
Mostly private — connect with me socially
 
I'm always happy to connect with anyone I know.
 

Loladex

Loladex logo
Loladex helps people find local businesses that have been recommended by their friends. I founded the company in April 2007. We launched the service as a Facebook app in March 2008; it's currently offline while it's being revamped.
 

RoundHere

 
Nothing to see yet ...
 

Lola Cookies & Treats

 
 
My wife Lorraine owns Lola Cookies & Treats, a small bakery in Leesburg, Va. She specializes in cookies and cupcakes. My personal favorite is the chocolate ginger cookie.